Social Media for Writers

Vancouver Writer’s Mixer
December 4, 2010, 5-6:30 pm
Featuring Carol Doane:
Social Media for Writers

Saturday Carol’s got the internet wired for fun, for feedback and success! She’s the doyenne of Twitter, Facebook, Blogger, and many another virtual publicity websites.
Carol will be demonstrating the basics of navigating these treacherous technical waters.  Find out why you should dabble, even just a little, on-line. 
By the time we’re finished, you’ll be amazed and eager to get out there and start networking!  It’s so easy, even Smedley the bookstore cat tweets. Carol will touch on hot social media topics such asTwitter, Facebook, Foursquare, YouTube, Plancast and blogging.
Learn quick tips, easy to use shortcuts and what to do if you hate the idea of marketing yourself. 

Carol Doane was a top finalist in the 2010 Social Media Awards of the Pacific Northwest (SoMe Award) for her volunteer campaign for the Southwest Washington Blood Program. Winning campaigns awarded to Air New Zealand, Travelocity, PAX East, Mio Gelato, Portland Fit, Hotel Max, Mio Gelato.

She is also a published writer (chapter in Laughing Nine to Five: The Quest for Humor in the Workplace) and she has two completed fiction manuscripts now in the hands of literary agents on both coasts.

 Many, many thanks to Angst Gallery owner Leah Jackson for allowing us to hold the mixer in her venue. If you want to chat with Carol after the event we’ll be taking over the couch in Niche Wine & Art next door.

Tomorrow’s leaders will be defined by . . .

…how well they can spell.

I was checking out FutureWorks, the top agency in the US for social media, digital and public relations integration led by Brian Solis, and I watched the entire, actually entirely too long, entrance video. (Screen shot of website above).

I spent more time on the first page than I normally do, and as I did my eyes wandered down to the copy blocks and I began to absorb what top public relations practitioners say about themselves:

“FutureWorks is an award-winning digital and social media agency founded and led by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital influence and work of mouth marketing. (Boldface and italics mine, screenshot below).”

From this description, namely the reference to ‘work’ of mouth, it is clear they must also specialize in dentistry.

I know advertising people. Some advertising people are my best friends. Some may say I might be one. And yes, there’s some heavy drilling that goes on when marketing people attack the world to influence us with their version of information, and here is the EXCITING news FutureWorks is ahead of their time.

FutureWorks may have found the shortcut to the hours spent on research to understand the target demographic, the shortcut to gathering intelligence from focus groups, the steep investment to hire top creative managers and renowned web designers. Certainly, they have discovered how to eliminate the hours upon online hours drowning in understanding and participating in social media. Potentially, they may have found the way to avoid all the small marketing testing and near misses, and to immediately deploy on large scale.

It’s clear FutureWorks has decided to get in our heads through our mouth.

I’m thinking a good tooth yanking would definitely make me buy ANYTHING.

Or, perhaps FutureWorks should learn to spell.

P.S. It’s ‘word’ of mouth marketing.

Carry on.

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Do not operate a submarine while reading this blog

I downloaded a new app to my smart phone and prior to engaging it the application required me to read the End-User License Agreement.

Most of the time I click the box that means, yeah, I “read” it.

Pay attention non-readers, not every boring End-User License Agreement is boring. In fact, these manufacturers believe that * I * am anything but boring, too!

Mostly, they’re right.

But to make sure we were on the same page, the End-User License Agreement detailed what was intended by high risk activities I should avoid conducting while using their product, and I quote:

HIGH RISK ACTIVITIES: The software is not fault-tolerant and is not designed, manufactured or intended for use in hazardous environment requiring fail-safe performance, such as the operation of:

  • Nuclear facilities
  • Aircraft navigation
  • Air traffic control
  • Implantable human medical devices
  • External human life-support machines
  • Explosives control devices
  • Submaries
  • Weapons systems
  • Or in controlling the operation of moving motor vehicles in which the failure of the Software could lead directly to death, personal injury, or severe physicial or environmental damage.

Let’s be clear. I agree. The above bullet points are high risk activities. I also think if you are intelligent enough to engage in the above activities, you are smart enough not to conduct the stated activity while using your cell phone.

But maybe not.

So, let’s be clear about you. I believe you are smart. You read my blog, follow me on Twitter and make comments on such, and due to your high use of good judgment it must also be stated that you are bright enough not to perform those activities while operating a phone (yours or mine), yelling at at kid (yours or mine) or entering into any life changing event such as getting married (while reading my blog).

In case you’re not that bright, this blog is provided “as is” without warranty of any kind, either express or implied, including, but not limited to anything I have said, might say or may never say and any of the preceding that may or may not appear in writing under my byline.

If you have any questions about the above, please leave a comment below. I will review your comments with my attorney and will craft a reply that will not place you in further danger of End-User Agreements.

If you do not place a comment, you proceed into life and future End-User Agreements at your own risk.

Cheers!


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Taking life out of the box

I opened a box and peeled back the pages of my life. Nestled between official documents and immunization records was a little poem. It was scrawled in my handwriting and twice as long but edited to be succinct. It read . . .

Have you always been standing next to me,
Or was it just yesterday we became a family?
Wherever we go, whatever we do,
I’ll always be mommy and I’ll love you.

This time of year there is a birthday and a moment when we share what it means to be a family. It’s the moment we pause under the rays of a warm sun, take a moment to hug and say, ‘I love you,’ and realize how very lucky we are.

Happy birthday, baby.

Love you lots,

Mom

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